Client: ABWA Imperial River Chapter Content: Social Media Graphics for August 2020 Webinar “ABWA – What’s In It For You?”
The typical digital marketing cycle for a monthly event produced by ABWA Imperial River Chapter includes:
Event posts on Eventbrite, Facebook, Instagram, and LinkedIn
Zoom virtual meeting setup and scheduled link distribution
Event invitations and reminders via both Eventbrite and Mailchimp
Each platform requires graphics in different sizes that will render equally well on the desktop and on mobile. Facebook requires multiple different sizes. Social media platforms can sometimes update their graphic size requirements without notice. Creation of the proper sizes depends on frequent research to keep current with each platform’s trends.
ABWA – What’s In It For You? August 12th via Zoom with Anne O’Neill
Wednesday, Aug 12, 2020, 6:30 PM
Estero Estero, FL
3 Members Attending
Estero, FL, July 23rd, 2020: The Imperial River Chapter of the American Business Women’s Association (ABWA) will present Anne O’Neill, Director of Business Development at nuVizz, Inc. Wednesday August 12th, 6:30-8:00 PM via Zoom. O’Neill is the current ABWA National Secretary/Treasurer and will discuss “ABWA – What’s In It For You?”. This professi…
Working from home: supporting your at-home workforce
I’ve been working from home since the early 90s; sporadically at first and then full time since 2004-ish. My first at-home computer was a Compaq 386 “luggable”, carted home for me from Wall Street on the LIRR by a colleague who parked at the same train station. It was about the size and weight of a portable sewing machine, and it was awarded to me by management so I could avoid motion sickness during chemotherapy. I quickly found that I had the personality and self-discipline to be productive while working from home. I’ve had consistent, long-term success with remote work. I’ve seen it similarly succeed in others, but fail for many.
Right now, working from home is necessary
The COVID-19 pandemic has now driven a mass-migration of staff out of the corporate office and into the home office. Many of these newly-remote workers have never worked from home before. In addition to general inexperience with the situation, there are several other factors at play that can produce undesired results.
I had the good fortune to hear Carrie Kerskie speak last month at a meeting of the ABWA Imperial River Chapter here in Southwest Florida. Kerskie is the Director of the Identity Fraud Institute at Hodges University. For biographical information, check out the press release I wrote for the event. Here are some notes I scrawled during the
Solo business travel has become more of a regular thing in my life since converting from employee to consultant. Whether for work or pleasure, solo travel comes with some caveats. Safety is one of them. No one wants to be the person who reviewed their photos only to find that someone snapped a picture of them while they were sleeping…
I perform many of the rituals and take many of the precautions mentioned by the women interviewed for this article (quoted below) – some with a twist. For instance, when I had a garage, I did make it a practice to Continue reading Solo travel safety→
I’ve made my reservations and I’ve got my tickets – I’m all set for WordCamp Miami! I am signed up for the Freelancer’s Workshop. To follow will be two days of fascination, donuts, and information overload.
WordCamp is a professional development opportunity for those who use the WordPress website platform. Pre-conference workshops offer the opportunity to deep-dive into a particular area of study. Conference sessions provide new inspiration and ideas. I finally took the plunge this past fall; I attended WordCamp Tampa and never regretted it.
In the Freelancer’s Workshop, I’m interested in the sessions on pricing, taxes, and profits. The Q&A panel should be useful as well. This WordCamp will also feature a workshop for beginners, as well as a BuddyCamp.
During the conference proper, I predict that the Business track will prove useful to me. Much of the Business track content is applicable to the non-WordPress aspects of my business. I build, secure, and maintain simple brochure sites for small businesses. I am also a corporate consultant, practicing the information risk and security management disciplines. I want to grow the WordPress part of my business beyond the small handful of clients I’ve collected thus far.
Here in Florida, we are fortunate to have three WordCamp opportunities within driving distance of one another. Although dates have not yet been announced for Orlando, I’m eagerly looking forward to it. I am, after all, an annual passholder to multiple theme parks in that area.
Upgrades, Professionalism, and more – The Roundup 09-22-2015
It was a week of upgrades!
If Facebook’s “On This Day” feature is to be believed, then this is a common time of year for a new iOS version to be released. At my house, this meant upgrading an iPhone 6 and an older iPad mini.
We also had a significant security and maintenance release from WordPress. Automation helped to ease the burden of that upgrade – especially useful if you’re taking care of routine maintenance for more than half a dozen sites and growing.
Environment, Online Privacy, and more – The Roundup 09-15-2015
This past week was focused primarily on environmental education and networking. I attended a few lectures and also led a “summit” – a kickoff meeting of sorts to establish priorities for Florida SEE, the environmental education non-profit where I am Board chair. In addition to all of this, we in the freelance/entrepreneur community all had to get in touch with our inner accountant this week. That’s right, quarterly taxes! Another very busy, very good week.
Freelancing can be associated with many F-words (no, not THAT one), but they won’t all fit on the subject line. Feast, famine, and fire hose are all excellent descriptors of volume and timing as freelancing work ebbs and flows. Then there’s flexibility, the F-word that allows me to take a day here and a day there to attend a workshop, embark upon a naturalist expedition, or get some volunteer work done during the work week.
I hope your week was as productive as mine! Don’t ever let a freelancer tell you that it’s either feast or famine. I am here to testify – there’s a third category, called “fire hose”. That big, juicy project was also a hurry-up project that required all of my waking hours this past week. Mostly, I had my head down getting it done, but I did manage to squeeze in a bit of news-reading here and there.
It has been a very busy (read: billable) week here in the land of freelance ambiguity.
I’ve bought and installed a MUCH more ergonomic desk in the home office. My beautiful antique oak school teacher’s desk just wasn’t designed for hours and hours of computing time. Ergonomics and body mechanics while computing are just as important as firewalls and virus scanners.
The new desk arrived just in time. I’ve been embroiled in a big, juicy project, and my non-profit work is spinning along, too. I’ve promised myself a massage just as soon as the project is turned in. Oh, and I’m a year older than the last time you heard from me. The new desk and the massage are birthday presents to myself.
Here’s a sample of what I felt compelled to share this week:
Online privacy tools and more – The Roundup 08-08-2015
Another week, another collection of things I read and posted about. The big topic of discussion this week was the GOP debate on Fox News. You’ll be grateful to hear that I won’t be commenting on that. At all. You’re welcome.
I’m changing the name of this weekly post, and it will be different every week. Yoast made me do it. May have to migrate to another solution, but for now, it’s still some flavor of Roundup.
ONLINE PRIVACY and RISK MANAGEMENT
Useful suite of online privacy tools for consumers | 10 Websites to Protect Your Privacy : Discovery News http://t.co/xJsMqXWJKl
Having worked in information risk management most of my career, the tendency to think like a risk manager spills over into my personal life. However, most consumers who use various social media channels haven’t yet caught up to why personal information risk management should even be a “thing” in their lives. At last, here’s a collection of consumer-grade tools and easily-understood rationales for their adoption and use. Covers permissions, VPN, online search, and other topics and tools. You’re welcome!
And then, there’s the latest privacy insanity from Facebook –
Ah, the REAL reason Facebook insists upon real names | Facebook’s new patent could make you rethink your friends list http://t.co/0Jov1l85YW — Erin White (@WhiteErinM) August 5, 2015
I know a woman who was denied an opportunity for her company to partner with Company X because of something her husband did in his youth. Yes, they not only background-checked my friend (as well they should), but also her husband – who hasn’t anything to do with her business.
I believe that on the job, people should be judged on their own performance, and not that of their friends or family. Anything beyond that, and you’re drifting into a very gray area where the risk of a lawsuit could outweigh the risk of employing staff who hang out with human beings prone to human error.
PS – my friend’s company is kicking Company X’s tail at the moment. I bet they wish they had a piece of that.
I used to blog for What’s Your Impact?, a website concerned with climate change. Every now and then, one of my posts resurfaces, and they give me a shout on Twitter. I wish I still had time for this, but I need billable hours these days.
I’ve run across the concept of “dominion = stewardship” before. The concept exists in various religious and spiritual traditions, and has been expressed by prominent figures throughout history. So many who believe in using, abusing, and laying waste to the Earth’s resources fail to comprehend that “dominion” does not mean “I’m the boss of you, Planet Earth, and I’ll do with you whatever I want”. What it really means is, “Everyone to whom much was given, of him much will be required.” (Luke 12:48). Or to put it into more contemporary terms, “With great power comes great responsibility” (Spiderman). It is my most fervent wish that the world’s leaders would embrace the concept of stewardship, instead of allowing Big Money to run roughshod over the planet.
I was excited to try out Hootsuite’s solution for scheduling Instagram posts. To be honest, I think I like Latergramme’s solution better. It’s a little clunky to have to manually transfer captions. I’ll give it a few more tries before reverting to Latergramme.
Working from home successfully is not just about how you’ve outfitted your home office. There’s a refrigerator down there, and I often hear it calling me. Working from home can be both a challenge and a blessing when it comes to nutrition. If it’s in the house, you WILL eat it. Therefore, if it’s in the house, make sure that it is healthy, nutritious, and convenient. A little prep ahead of time plus judicious use of the freezer can go a long way toward keeping you well-fed but not unhealthy.
Obligatory nature geek post; finally edited the photos from a hike through Paynes Prairie that took place at the end of June. Lots of bright light is not a photographer’s friend, but we do what we can – enjoy!
A stalled “rainmaker” weather system over Southwest Florida resulted in some astonishing rainfall totals. Unpleasant weather yielded to a break after a week. In the meantime, it was a good opportunity to stay inside and get some meaningful work done. When it was over, I visited the Six Mile Cypress Slough Preserve to check out the water levels. Let’s just say the Gator Lake overflowed!