All posts by PCCLLC

Portfolio: Graphics ABWA Imperial, Aug 2020

Portfolio: Graphics, ABWA Imperial, Aug 2020

Client: ABWA Imperial River Chapter
Content: Social Media Graphics for August 2020 Webinar “ABWA – What’s In It For You?” 

The typical digital marketing cycle for a monthly event produced by ABWA Imperial River Chapter includes:

  • Press Release
  • Blog post
  • Event posts on Eventbrite, Facebook, Instagram, and LinkedIn
  • Zoom virtual meeting setup and scheduled link distribution
  • Event invitations and reminders via both Eventbrite and Mailchimp

Each platform requires graphics in different sizes that will render equally well on the desktop and on mobile. Facebook requires multiple different sizes. Social media platforms can sometimes update their graphic size requirements without notice. Creation of the proper sizes depends on frequent research to keep current with each platform’s trends.

Here are some samples from a recent  ABWA Imperial River Chapter PR/Marketing cycle for their August 2020 webinar.

Eventbrite graphic, 2160 x 1080
Eventbrite graphic, 2160 x 1080

https://www.eventbrite.com/e/anne-oneill-discusses-abwa-whats-in-it-for-you-tickets-114596290590

Instagram graphic, 1200 x 1200
Instagram graphic, 1200 x 1200

https://www.instagram.com/p/CC_0t9aAbL_/

https://www.instagram.com/p/CC_0t9aAbL_/

Meetup graphic, 1200 x 675
Meetup Event / Facebook Event graphic, 1200 x 675

https://www.meetup.com/ABWA-SWFL-Networking-Professional-Development/events/272109316/

ABWA – What’s In It For You? August 12th via Zoom with Anne O’Neill

Wednesday, Aug 12, 2020, 6:30 PM

Estero
Estero, FL

3 Members Attending

Estero, FL, July 23rd, 2020: The Imperial River Chapter of the American Business Women’s Association (ABWA) will present Anne O’Neill, Director of Business Development at nuVizz, Inc. Wednesday August 12th, 6:30-8:00 PM via Zoom. O’Neill is the current ABWA National Secretary/Treasurer and will discuss “ABWA – What’s In It For You?”. This professi…

Check out this Meetup →

 

https://www.facebook.com/events/583887208939203/

 

LinkedIn graphic, 122 x 628
LinkedIn graphic, 122 x 628

https://www.linkedin.com/feed/update/urn:li:activity:6692158274109882369

 

Facebook Page cover, 940 x 352
Facebook Page cover, 940 x 352

Portfolio: Press Release ABWA Imperial, Aug 2020

ABWA Imperial River Chapter August 2020 meeting PRESS RELEASE
Press release, ABWA Imperial River Chapter presents Anne O’Neall discussing “ABWA – What’s In It For You?”, August 2020

 

CLICK the photo for a PDF of this press release – FOR IMMEDIATE RELEASE: ABWA – What’s In It For You? with Anne O’Neill, August 12th

Client: ABWA Imperial River Chapter
Content: Press Release via Mailchimp
Link to original: https://mailchi.mp/c52b85d65410/abwa-whats-in-it-for-you-with-anne-oneill-august-12th

Portfolio: News from Lakes Park July 2020

 

Screen shot of News From Lakes Park July 2020 email blas

CLICK the photo for a PDF of this publication – News From Lakes Park, July 2020

Client: Lakes Park Enrichment Foundation
Content: Email blast via Mailchimp
Link to original: CLICK HERE 

Portfolio: Rollin’ on the River Summer, 2020

Rollin' on the River - Summer 2020 - ABWA Imperial River Chapter email newsletter

 

CLICK the photo for a PDF of this publication – Rollin’ on the River, Summer 2020 

Client: ABWA Imperial River Chapter
Content: Email blast via Mailchimp
Link to original: https://mailchi.mp/6b7ec31fbe6a/1rollin-on-the-river-summer-4686629?e=11f225dcb0

Portfolio: Event Sponsor Graphics, Lakes Park Enrichment Foundation

Event Sponsor Graphics, Lakes Park Enrichment Foundation

Samples of sponsor “thank you” graphics used on social media to promote the Foundation’s event sponsors. 

Continue reading Portfolio: Event Sponsor Graphics, Lakes Park Enrichment Foundation

Portfolio: News from Lakes Park June 2020

 

News from Lakes Park June 2020 graphic

CLICK the photo for a PDF of this publication – News From Lakes Park, June 2020

Client: Lakes Park Enrichment Foundation
Content: Email blast via Mailchimp
Link to original: https://us1.campaign-archive.com/?u=0bef1de5cbd26ed64ba2a4ba4&id=faa1a5bcf1

Working from home: supporting your workforce

Working from home: supporting your at-home workforce

Working from home on the sofa in pajamasI’ve been working from home since the early 90s;  sporadically at first and then full time since 2004-ish.  My first at-home computer was a Compaq 386 “luggable”, carted home for me from Wall Street on the LIRR by a colleague who parked at the same train station. It was about the size and weight of a portable sewing machine, and it was awarded to me by management so I could avoid motion sickness during chemotherapy. I quickly found that I had the personality and self-discipline to be productive while working from home. I’ve had consistent, long-term success with remote work. I’ve seen it similarly succeed in others, but fail for many.

Right now, working from home is necessary

The COVID-19 pandemic has now driven a mass-migration of staff out of the corporate office and into the home office.  Many of these newly-remote workers have never worked from home before.  In addition to general inexperience with the situation, there are several other factors at play that can produce undesired results.

Continue reading Working from home: supporting your workforce

Portfolio: What’s New In Lakes Park February-March 2020

News from Lakes Park February-March 2020

CLICK the photo for a PDF of this publication – News From Lakes Park, February- March 2020

Client: Lakes Park Enrichment Foundation
Content: Email blast via Mailchimp
Link to original: https://us1.campaign-archive.com/?u=0bef1de5cbd26ed64ba2a4ba4&id=da228b8402

Portfolio: Events Landing Page, ABWA Imperial River

2020 Events and Monthly Meetings-ABWA Imperial River Chapter

CLICK THE IMAGE BELOW  to see a PDF of the Full Page 

Continue reading Portfolio: Events Landing Page, ABWA Imperial River

Solid advice to battle identity fraud

Carrie Kerskie , Director - Identity Fraud Institute, Hodges University
Carrie Kerskie, Identity Fraud Expert

Solid advice to battle identity fraud

I had the good fortune to hear Carrie Kerskie speak last month at a meeting of the ABWA Imperial River Chapter here in Southwest Florida.  Kerskie is the Director of the Identity Fraud Institute at Hodges University. For biographical information, check out the press release I wrote for the event. Here are some notes I scrawled during the

Continue reading Solid advice to battle identity fraud

Solo travel safety

ThePCCLLC.com Solo Travel SafetySolo Travel Safety

Solo business travel has become more of a regular thing in my life since converting from employee to consultant. Whether for work or pleasure, solo travel comes with some caveats. Safety is one of them. No one wants to be the person who reviewed their photos only to find that someone snapped a picture of them while they were sleeping…

I perform many of the rituals and take many of the precautions mentioned by the women interviewed for this article (quoted below) – some with a twist. For instance, when I had a garage, I did make it a practice to Continue reading Solo travel safety

Countdown to WordCamp Miami 2016

I am Attending WordCamp Miami 2016COUNTDOWN TO WORDCAMP MIAMI 2016

I’ve made my reservations and I’ve got my tickets – I’m all set for WordCamp Miami! I am signed up for the  Freelancer’s Workshop. To follow will be two days of fascination, donuts, and information overload.

WordCamp is a professional development opportunity for those who use the WordPress website platform. Pre-conference workshops offer the opportunity to deep-dive into a particular area of study. Conference sessions provide new inspiration and ideas. I finally took the plunge this past fall; I attended WordCamp Tampa and never regretted it.

The speaker list for Miami shows that there is some overlap with WordCamp Tampa. There are also speakers I’ve never seen or heard before. I haven’t gone through the session schedule yet, but I think that’s a task best left until finalization.  There will be a “How To” track, a “Content and Design” track, and a “Developer’s” track on the first day. The second day will feature tracks called “Business”, “All Users”, and “Learning Javascript Deeply”.

In the Freelancer’s Workshop, I’m  interested in the sessions on pricing, taxes, and profits.  The Q&A panel should be useful as well. This WordCamp will also feature a workshop for beginners, as well as a BuddyCamp.

During the conference proper, I predict that the Business track will prove useful to me. Much of the Business track content is applicable to the non-WordPress aspects of my business. I build, secure, and maintain simple brochure sites for small businesses. I am also a corporate consultant, practicing the information risk and security management disciplines. I want to grow the WordPress part of my business beyond the small handful of clients I’ve collected thus far.

Here in Florida, we are fortunate to have three WordCamp opportunities within driving distance of one another.  Although dates have not yet been announced for Orlando, I’m eagerly looking forward to it. I am, after all, an annual passholder to multiple theme parks in that area.

ºoº .•:*¨¨*:•. ºoº

LINK: WordCamp Miami 2016

 

Professional Development for WordPress

2015-09 Welcome To WordCamp Tampa WORDPRESSProfessional Development for WordPress Users

Last week, I attended WordCamp Tampa, which was held at the Marshall Student Center at the University of South Florida campus in Tampa.  It was a great opportunity to Continue reading Professional Development for WordPress

Why not recruit a boomer today?

Geeks at the Opera by Ed Yourdon | baby boomer tech geeks | https://creativecommons.org/licenses/by-nc-sa/2.0/Why not recruit a boomer today?

It perplexes me when companies moan about millennials, yet invest heavily in developing strategies to recruit and manage them.

There are plenty of boomers who were laid off during the recession (and fell off the jobless rate radar) who would Continue reading Why not recruit a boomer today?

Upgrades, Professionalism, and more – The Roundup 09-22-2015

2015-09-22 Peanutized croppedUpgrades, Professionalism, and more – The Roundup 09-22-2015

It was a week of upgrades!

If Facebook’s “On This Day” feature is to be believed, then this is a common time of year for a new iOS version to be released. At my house, this meant upgrading an iPhone 6 and an older iPad mini.

We also had a significant security and maintenance release from WordPress. Automation helped to ease the burden of that upgrade – especially useful if you’re taking care of routine maintenance for more than half a dozen sites and growing.

And just to make life even more interesting, Continue reading Upgrades, Professionalism, and more – The Roundup 09-22-2015

Environment, Online Privacy, and more – The Roundup 09-15-2015

Downtown Fort Myers from the rooftop bar at Hotel Indigo | © 2015 Erin White All Rights ReservedEnvironment, Online Privacy, and more – The Roundup 09-15-2015

This past week was focused primarily on environmental education and networking. I attended a few lectures and also led a “summit” – a kickoff meeting of sorts to establish priorities for Florida SEE, the environmental education non-profit where I am Board chair.  In addition to all of this, we in the freelance/entrepreneur community all had to get in touch with our inner accountant this week. That’s right, quarterly taxes!  Another very busy, very good week.

Here’s what I’ve been up to:

Continue reading Environment, Online Privacy, and more – The Roundup 09-15-2015

Feast, Famine, FREELANCE! The Roundup 09-08-2015

ParadiseCoastConsultingLLC.comFeast, Famine, FREELANCE! The Roundup 09-08-2015

Freelancing can be associated with many F-words (no, not THAT one), but they won’t all fit on the subject line. Feast, famine, and fire hose are all excellent descriptors of volume and timing as freelancing work ebbs and flows. Then there’s flexibility, the F-word that allows me to take a day here and a day there to attend a workshop, embark upon a naturalist expedition, or get some volunteer work done during the work week.

But what puts the “free” in freelancing is Continue reading Feast, Famine, FREELANCE! The Roundup 09-08-2015

Leader or bully? The Roundup 08-30-2015

Leader Bully CollageLeader or bully? The Roundup 08-30-2015

I hope your week was as productive as mine! Don’t ever let a freelancer tell you that it’s either feast or famine. I am here to testify – there’s a third category, called “fire hose”.  That big, juicy project was also a hurry-up project that required all of my waking hours this past week.  Mostly, I had my head down getting it done, but I did manage to squeeze in a bit of news-reading here and there.

The biggest news here in Southwest Florida was coverage of the hurricane that Continue reading Leader or bully? The Roundup 08-30-2015

Practice Safe Computing – The Roundup 08-23-2015

“Woman Sitting On Briefcase” by Ambro |FreeDigitalPhotos.netPractice Safe Computing – The Roundup 08-23-2015

It has been a very busy (read: billable) week here in the land of freelance ambiguity.

I’ve bought and installed a MUCH more ergonomic desk in the home office. My beautiful antique oak school teacher’s desk just wasn’t designed for hours and hours of computing time. Ergonomics and body mechanics while computing are just as important as firewalls and virus scanners.

The new desk arrived just in time. I’ve been embroiled in a big, juicy project, and my non-profit work is spinning along, too. I’ve promised myself a massage just as soon as the project is turned in. Oh, and I’m a year older than the last time you heard from me. The new desk and the massage are birthday presents to myself.

Here’s a sample of what I felt compelled to share this week:

Continue reading Practice Safe Computing – The Roundup 08-23-2015

Digital content and more – The Roundup 08-16-2015

sunset on Fort Myers BeachDigital Content and more – The Roundup 08-16-2015

It was a busy week, and that made it a good week.  If there was a huge, international trending topic this week, it flew under my radar. That happens sometimes, when you’ve got your head down in work.

Emerging from such a week can feel like the aftermath of an intense workout – you’re drenched, spent, yet exhilarated.

It was a GOOD week. Here’s what I’ve been sharing… Continue reading Digital content and more – The Roundup 08-16-2015

Online privacy tools – The Roundup 08-08-2015

Online privacy, environment, foodie, nature geek, social media, working from homeOnline privacy tools and more – The Roundup 08-08-2015

Another week, another collection of things I read and posted about. The big topic of discussion this week was the GOP debate on Fox News. You’ll be grateful to hear that I won’t be commenting on that.  At all. You’re welcome.

I’m changing the name of this weekly post, and it will be different every week.  Yoast made me do it. May have to migrate to another solution, but for now, it’s still some flavor of Roundup.

ONLINE PRIVACY and RISK MANAGEMENT

Having worked in information risk management most of my career, the tendency to think like a risk manager spills over into my personal life. However, most consumers who use various social media channels haven’t yet caught up to why personal information risk management should even be a “thing” in their lives. At last, here’s a collection of consumer-grade tools and easily-understood rationales for their adoption and use.  Covers permissions, VPN, online search, and other topics and tools.  You’re welcome!

And then, there’s the latest privacy insanity from Facebook –

I know a woman who was denied an opportunity for her company to partner with Company X because of something her husband did in his youth. Yes, they not only background-checked my friend (as well they should), but also her husband – who hasn’t anything to do with her business.

I believe that on the job, people should be judged on their own performance, and not that of their friends or family.  Anything beyond that, and you’re drifting into a very gray area where the risk of a lawsuit could outweigh the risk of employing staff who hang out with human beings prone to human error.

PS – my friend’s company is kicking Company X’s tail at the moment. I bet they wish they had a piece of that.

ENVIRONMENT

I used to blog for What’s Your Impact?, a website concerned with climate change. Every now and then, one of my posts resurfaces, and they give me a shout on Twitter. I wish I still had time for this, but I need billable hours these days.  

I’ve run across the concept of “dominion = stewardship” before. The concept exists in various religious and spiritual traditions, and has been expressed by prominent figures throughout history. So many who believe in using, abusing, and laying waste to the Earth’s resources fail to comprehend that “dominion” does not mean “I’m the boss of you, Planet Earth, and I’ll do with you whatever I want”. What it really means is, “Everyone to whom much was given, of him much will be required.” (Luke 12:48). Or to put it into more contemporary terms, “With great power comes great responsibility” (Spiderman). It is my most fervent wish that the world’s leaders would embrace the concept of stewardship, instead of allowing Big Money to run roughshod over the planet.

SOCIAL MEDIA and DIGITAL CONTENT

I was excited to try out Hootsuite’s solution for scheduling Instagram posts. To be honest, I think I like Latergramme’s solution better. It’s a little clunky to have to manually transfer captions. I’ll give it a few more tries before reverting to Latergramme.

By the way – this is a shot of the restored ceiling at the Sydney & Berne Davis Art Center in Fort Myers, Florida, home of T.G.I.M. (Thank God for Indie Mondays) presented by the Fort Myers Film Festival. This is a great way to spend the first Monday evening of each month. Check out the schedule for more information.

WORKING FROM HOME and FOODIE

Working from home successfully is not just about how you’ve outfitted your home office. There’s a refrigerator down there, and I often hear it calling me. Working from home can be both a challenge and a blessing when it comes to nutrition. If it’s in the house, you WILL eat it. Therefore, if it’s in the house, make sure that it is healthy, nutritious, and convenient. A little prep ahead of time plus judicious use of the freezer can go a long way toward keeping you well-fed but not unhealthy.

NATURE GEEK

Obligatory nature geek post; finally edited the photos from a hike through Paynes Prairie that took place at the end of June. Lots of bright light is not a photographer’s friend, but we do what we can – enjoy!
2015-06-27 Paynes Prairie | Gainesville, FL

Reading Roundup 08/01/2015

Reading Roundup ParadiseCoastConsultingLLC.com Reading Roundup | Week Ending 08/01/2015

A stalled “rainmaker” weather system over Southwest Florida resulted in some astonishing rainfall totals.  Unpleasant weather yielded to a break after a week. In the meantime, it was a good opportunity to stay inside and get some meaningful work done. When it was over, I visited the Six Mile Cypress Slough Preserve to check out the water levels. Let’s just say the Gator Lake overflowed!

Here’s what I’ve been reading and posting about this week:

Continue reading Reading Roundup 08/01/2015