Portfolio: Graphics, ABWA Imperial, Aug 2020
Client: ABWA Imperial River Chapter
Content: Social Media Graphics for August 2020 Webinar “ABWA – What’s In It For You?”
The typical digital marketing cycle for a monthly event produced by ABWA Imperial River Chapter includes:
- Press Release
- Blog post
- Event posts on Eventbrite, Facebook, Instagram, and LinkedIn
- Zoom virtual meeting setup and scheduled link distribution
- Event invitations and reminders via both Eventbrite and Mailchimp
Each platform requires graphics in different sizes that will render equally well on the desktop and on mobile. Facebook requires multiple different sizes. Social media platforms can sometimes update their graphic size requirements without notice. Creation of the proper sizes depends on frequent research to keep current with each platform’s trends.
Here are some samples from a recent ABWA Imperial River Chapter PR/Marketing cycle for their August 2020 webinar.