Reading Roundup for Week Ending 07/17/2015 Reading RoundupWelcome to the Reading Roundup for Week Ending July 17th, 2015

The work week is always unpredictable in the life of a freelancer. Consulting gigs present themselves when they present themselves, so adaptation to a life of ambiguity is a must. Other forms of interruption may also present themselves. This week, it was the arrival of my pre-ordered copy of the long-awaited Go Set A Watchman by Harper Lee.  Due to the aforementioned unpredictability of workload, I’m only just smack-dab in the middle of it – will let you know how I liked it.

Here are some of the other things I’ve been reading and sharing this week:


I have to confess that I am not really sure that “conduct risk management” needs to be a “thing”. Haven’t corporations always managed the behavior of their employees, without ever having to call it “conduct risk management”? It may appear that social media has made employee behavior management more complex. To a degree, that may be true, but the fundamentals of managing this risk remain the same – outline expectations and consequences through training, obtain agreement through formal affirmations, monitor for compliance, enforce. Monitoring may be the part that has changed the most; there are simply many more places nowadays that must be monitored for employee misconduct.


Proof that I am a geek: I enjoy the research end of setting up a client’s social media strategy.  Especially for beginners, knowledge of a competitor’s web and social footprints can be a springboard for how to formulate your own online strategy. Create an online presence that is just alike enough to be competitive, and just different enough to stand out and shine.


The argument for such risky pursuits as oil exploration in a fragile ecosystem such as Florida’s Everglades is often “…but we’re creating JOBS!”. However, the unique Florida environment already holds the answer to the “jobs” question – it’s called ecotourism. Wildlife tourism on the Gulf Coast alone generates 2.6 million jobs, over $19 BILLION in annual spending, and over $5 BILLION in annual federal, state, and local tax revenues. Yes, on the Gulf Coast alone.  The point: there are ways to make the Florida environment “productive” (corporate-speak for “earn income”) that have nothing to do with risking its destruction. If you want to get a link to the source of those numbers, then EMAIL ME at the Florida Society for Ethical Ecotourism, where I’m starting my second term as Board Chair.



Free is good, especially if it’s also useful! Microsoft is giving away bunches of free tech books and papers. Some are PDFs, some actual eBooks. Warning: it may take days just to get through the list.


View from meeting room balcony at @SundialResort on #sanibelisland #swfl #LoveFL

A photo posted by Erin White (@whiteerinm) on

I belong to the American Business Women’s Association (ABWA), Sanibel-Captiva Charter Chapter. Our meeting location, the Sundial Beach Resort & Spa on Sanibel Island, is a chore, but I suppose someone must bear it… Exciting things are happening in our chapter this year, with unbelievable professional development opportunities for members and guests alike. I’m their webmaster/social media chair, so I’ll be publishing these opportunities on behalf of the chapter just as soon as the details are made available. Stay tuned!


That’s the Reading Roundup for this week; just a small sample of content I’ve shared.  For a list of places to follow me, visit

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